Argan oil is one of the most prized exports of Morocco and if you don’t know anything about it, you should know that it is widely-used in other parts world of the world. Most people use it on their hair for that smooth natural shine, while others use it on their skin and nails. Still, others use it for the medicinal benefits it offers. Further still, there are people who use it for cooking.
In other words, there is a great demand for organic Argan oil, especially in the United Kingdom. You will definitely want to take advantage of this fact by selling Argan oil online. But how do you do it? Read below to know.
The first step in the right direction is to find suppliers. This is easy enough to do as most suppliers are found online and you can search for them by typing in “wholesale argan oil manufacturers”. If you did just that, you will see that there are basically two types of wholesalers. One sells cheap Argan oil at £30 per little while the other sells organic oil coming from growers under FairTrade agreements. We are not going to tell you which type of supplier to contact. What we are going to tell you, though, is to have a vision for the kind of business you want to grow online.
As any online marketer will tell you, it is one thing to sell like the herd and it is another thing to stand out from the crowd. If you want for your business to thrive on repeat orders and mouth-to-mouth advertising on top of advertising and other money and resource-intensive marketing channels, you have got to create a brand for your business. And you cannot do that by selling cheap Argan oil because, well, everyone else is doing it.
That said, sit down and brainstorm with other people about your business name and, more importantly, your Unique Selling Proposition. You could position yourself as an advocate of nature-based healthcare products and offer Argan oil as one of the many products you offer. Or you could project yourself as an advocate of Argan oil.
Once you have your branding in place, build your website. You could build an information website that has a shopping cart in it. If you are new, though, you might want to buy Argan oil from wholesalers and leave the orders fulfillment to Amazon. Or you could just put your stock in your basement. Another way that you could go about this is by finding a dropship white label program where your website leads to a third-party website that sells Argan oil but the product is delivered under your brand.
Once you have the manner of orders fulfilment addressed and you have built your website, you can proceed to market your business. There are many ways to do this. You can advertise on Google Adwords or do Facebook marketing. Or you could also optimise your website for SEO.